From the category archives:

Opinion

5 Essential Reasons to Focus on Repeat Customers

Keeping customers coming back should be every Indiepreneur’s top priority. Here are five very good reasons. Never underestimate the power of a happy customer Customers are what bean counters call an acquired asset. Good customers return to buy again and again. Great customers spread the word about your goods or services. Indie buyers tend to [...]

Click to continue →

Reveling in Success

Reading a post by Sue on her kickin’ blog Vintage Rescue Squad, I was intrigued with the P.S. she added about bragging. Sue has been on junking roll lately. She tends to attribute it to luck, but I’d bet my very last dollar that her recent triumphs have more to do with sweat and experience. [...]

Click to continue →

Walk the Talk

Thumbnail image for Walk the Talk

A neighboring antique mall dealer bemoaned folks who like to spend their money on cheap decorating crap at Walmart rather than the glorious vintiques we offer. I eagerly concurred and bragged that I hadn’t set foot in a Walmart in over three years. “Well,” she said, “We do our grocery shopping there.”  Looking at her [...]

Click to continue →

Embracing Etsy: Etsy’s Handbook, Storque, and Forums

Thumbnail image for Embracing Etsy: Etsy’s Handbook, Storque, and Forums

I’m sure I won’t make many friends with this post, but it has to be said: Etsy has TOO MUCH advice. Has anyone, save for a meddling friend, ever given you too much advice? Didn’t think so. Although I appreciate all the time, effort and woman-hours that went into it all, it is overwhelming. That [...]

Click to continue →