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Category Archive for: ‘Marketing’

  • Your Story

    Selling Your Story

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    As indiepreneurs, one of the strongest marketing tools we have is in our very own personal story. Most people that buy handmade are highly interested in our personal stories, as a way to connect not only to us as creative people but to somehow connect …

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  • Camera Flash

    Product Photography

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    Selling online — Ecommerce – presents a unique issue in that customers can’t pick up, touch and examine your product. High quality, unique products need high quality photography to sell well. Here are a few tips. 1. Use a large, clear plastic tub as a lightbox–bend a piece of …

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  • Lemonade Stand Price

    HOW TO SET YOUR PRICE

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    Setting prices for your goods and services seems to be a stumper for Indiepreneurs — new and seasoned. Too high and items sit forever and customers are  afraid to come back to your site or booth.  Too low and you cut your own profit margin. …

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