From the category archives:

MARKETING

5 Essential Reasons to Focus on Repeat Customers

Keeping customers coming back should be every Indiepreneur’s top priority. Here are five very good reasons. Never underestimate the power of a happy customer Customers are what bean counters call an acquired asset. Good customers return to buy again and again. Great customers spread the word about your goods or services. Indie buyers tend to [...]

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Project Wonderful

Project Wonderful

Everybody Wins — that’s the headline on the home page of Project Wonderful. Billing itself as an online advertising broker, Project Wonderful allows publishers to find advertisers and advertisers to find publishers. A bonus, we think, is you can be both publisher and advertiser with just one account. Project Wonderful was kind enough to do a [...]

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Marketing with Newsletters

Marketing with Newsletters

Looking for a great, low-cost way to promote yourself and stay in touch with your past customers (or attract new ones)? One way is to do an e-newsletter. Almost every major company has one now, and there’s no reason YOUR business couldn’t follow in their footsteps.

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Selling Your Story

Sell Your Story

As indiepreneurs, one of the strongest marketing tools we have is in our very own personal story. Most people that buy handmade are highly interested in our personal stories, as a way to connect not only to us as creative people but to somehow connect to the product we have to sell. Each and every [...]

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