Marketing with Newsletters
Looking for a great, low-cost way to promote yourself and stay in touch with your past customers (or attract new ones)? One way is to do an e-newsletter. Almost every major company has one now, and there’s no reason YOUR business couldn’t follow in their footsteps.
Etsy 101
September 3, 2008 by Lovely · Leave a Comment
I am quickly approaching my one-year anniversary on Etsy and have found that Etsy is a wonderful community of artists — artists that are very passionate about what they do and sell.
I’d like to share with you a few things that I have learned along my journey into the Etsy world.
An eBay Alternative
August 7, 2008 by Lovely · Leave a Comment
With eBay listing fee sales on fixed-priced auctions only, many sellers are wondering if auctions are on their way out for eBay.
The multitude of changes at eBay, in general, seem to signal a move away from small-time sellers, and Indiepreneurs are eager to find alternatives to the giant online marketplace — to spread out into new ecommerce selling venues.
Here’s an online auction site you may want to investigate. It could prove to be a very good and viable alternative to eBay.
Selling Vintage and Antiques
August 6, 2008 by Lovely · Leave a Comment
eBay’s changes and new rules make it a bit harder for ecommerce Indiepreneurs dealing in vintage and antiques to make a sale. Etsy, while a nice venue for handmade items, seems to put vintage items in second-class status.
If you’re a frustration dealer in the vintage and antique, here are a few online selling venues you may want to try.
Armour Sans Anguish
July 29, 2008 by Lovely · Leave a Comment
trashion (trash-shon) n. apparel, wear ables, jewelry and accessories made from trash, garbage or thrown-away materials.
Going green has become a consumer mantra. Not only is it smart business to capitalize on the recycle-reuse movement, it’s the right thing to do for the environment.
Creative Indiepreneur Tawny Holt does it in a most beautiful way.
Understanding Etsy
July 17, 2008 by Lovely · Leave a Comment
Does this sound familiar? You’ve visited Etsy.com and while you recognize some of the terms flying around, you aren’t quite sure what they are exactly.
Don’t worry, Etsy has its own language. Here is a list of the most common terms you may come across.
How to Host a Fabulous Home Party
July 15, 2008 by Lovely · Leave a Comment
When customers at trunk shows began asking about hosting their own home “party”, I became very open to the idea. Companies like Tupperware and Pampered Chef were very successful using this method. I’ve worked for such direct sales companies. How different could it possibly be to do it on my own?
I’d like to share marketing techniques you may find helpful to successful home parties.
Product Photography
July 11, 2008 by Lovely · Leave a Comment
Selling online — Ecommerce – presents a unique issue in that customers can’t pick up, touch and examine your product.
High quality, unique products need high quality photography to sell well.
Here are a few tips.
SHIPPING 101
July 2, 2008 by Lovely · 2 Comments
The biggest challenge for me when it came to ecommerce was shipping. It still is a challenge, actually, as I continue to find better ways of getting a package from point A to point B at a reasonable price AND in one piece.
Here are a few tips and tricks I’ve learned — some the hard way.
Etsy Tips
June 27, 2008 by Lovely · Leave a Comment
Out of all the current venues online from which to sell your handmade crafts, Etsy is arguably the most well-known. The idea behind Etsy is to be a place where you can “buy and sell all things handmade”, and thousands of sellers do just that.
How do you start? It’s easy enough to sign up for an account, and it’s free. So is taking a good long look around the site to make sure it fits you. Sellers choose to set up shop on Etsy because it is more than just a buying/selling venue; it’s a community.
If you’re looking to sell on Etsy, here are a few tips:
