Do you see anything wrong with this photo? See that floor lamp in the back right corner? The one with the milk glass shade that has a pretty scalloped edge? Yeah. I wanted to take a closer look at it, but I wasn’t about to climb over the blockade to get to it or move everything out of the way, either.
This dealer has beautiful things in her booth … and it is all going to stay in her booth, too. Who knows how many other potential customers walked away just like I did. This space looks like I just threw open the door on a storage unit. Albeit a gorgeous storage unit, but a storage unit nonetheless.
If this were my space, I would’ve placed that cream whatnot shelf and one of those dining chairs on top of the big dining table, using both as risers to display other merchandise. If that didn’t clear enough walking space, I’d simply remove some of the stuff.
OK, then. We’re agreed that there’s too much crap in this space. Do you see anything else wrong with this picture? Look carefully. Think it over. Anything? I’ll give you a hint: it has to do with that pretty lamp I was interested in. That’s right, it should have been plugged and lit up – as should the table lamp in the foreground. My camera flash and photo software brightened this picture quite a bit. Being at the back of the shop, this space was pretty darn dark despite the creams and bling of silver and crystal.
Antique mall dealers take note. Stocking your booth isn’t about how much you can cram into the space. It’s about using that space to display your gorgeous merchandise so that shoppers can get close to it, touch it, fall in love with it and buy it. Make room for your customers and light the way for them all the way to the cash register.
Want more tips like this? Consider buying our ebook Selling in an Antique Mall: A Beginner’s Guide.