With all the talk and dozens of books on the market, you’d think branding yourself or your business was some deep, dark mystery solved only by an MBA from an Ivy League school.
Not so. Let me simplify it for you.
Every contact that you or your business has with the public is branding.
Logo, eshop, blog, colors, language, font, emails, photographs, thank you notes, packaging, shipping time, booth display, ads, philanthropic activities, interaction with colleagues or suppliers or competitors, merchandise, props, pricing, even your user name(s) on social media.
It bears repeating that EVERYTHING YOU DO, or don’t do, becomes your brand.
It is your identity, your image and the reputation that is conveyed to your customers or potential customers.
Whether you’re conscious of it or not, you’re already doing it, minute by minute, day by day.
The definition of branding is simple, yet the execution can be extraordinarily complex.
Are you saying what you want to say about your business and self? Have you planned each contact or are you winging it? Are you consistent? Or sending out mixed messages? Are you paying attention to what others are saying to you and about you?
Positive or negative, the feedback that you’re getting and the kind of customers who do business with you will tell you oodles and oodles about your brand.
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Ouch! Thanks for the reminder. I try so hard to keep true to the “brand.” What I’ve learned is that it’s not about being eye-catching; it’s about remaining memorable. In creating an off-shoot of my booth, I knew I had to retain the name on some level. Thanks again!
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