Selling online — Ecommerce – presents a unique issue in that customers can’t pick up, touch and examine your product.
High quality, unique products need high quality photography to sell well.
Here are a few tips.
1. Use a large, clear plastic tub as a lightbox–bend a piece of poster board inside it, upon which to place your items.
Use two or three lights right outside the box (like a bedside lamp). The plastic isn’t usually crystal clear, which acts as the light filter.
2. Use the “macro” setting on your camera, to get great detail shots for close-ups.
3. If you don’t have a light box, you can still take pictures on poster board. Prop it up on a chair. Put the chair right under an overhead light, and use a flash. Zoom in so you can’t see the chair, or crop it out afterward.
Experiment with different angles and props to showcase your wares. Your efforts will result in better photos and, hopefully, more sales.
Contributed by: Amy Kalinchuk
Author, Making Soap In Your Own Kitchen and Best Soap Recipes
Olde Crone’s Bewitching Bath Soap
