When customers at trunk shows began asking about hosting their own home “party”, I became very open to the idea. Companies like Tupperware and Pampered Chef were very successful using this method. I’ve worked for such direct sales companies. How different could it possibly be to do it on my own?
I’d like to share marketing techniques you may find helpful to successful home parties.
Sample of marketing brochure verbiage
Want to see Alison Kelley Designs jewelry in person? Do your friends and family love jewelry as much as you do? Then why not host a jewelry party! If you live in the San Jose, CA area, you can book a trunk show. See, touch and try on beautiful jewelry before you purchase it.
Parties can be held in your home, or office. You provide the space and I will provide the jewelry. There’s no need to prepare and serve a lot of food. It’s harder for guests to handle and try on jewelry with food in hand, so the simpler the better.
Incentives for your host
Benefits for you and your guests include:
• Earn 10% of your guests’ total sales in free merchandise.
• A free pair of earrings of your choice * (any pair up to $25 value)
• A half-price item of your choice * (charm bracelets excluded)
• Your guests receive a special 10% off discount of retail prices.
• $10 additional merchandise credit for each party booked. (Credit applies after the booked parties are completed.)
AKD jewelry parties are completely pressure free. It is a very relaxed atmosphere, with no presentations or requirements. Plus, you will not have to wait to receive your jewelry in the mail! I will come with my entire stock, so if you see it and love it, you can take it home with you that day.
Call me today to book 408-###-#### or e-mail me directly info [at] alisonkelleydesigns.com
Incorporate Ecommerce in party sales
Want to host a party but don’t live in our area? Send us a comment and let us know your interest. We can book an online jewelry party to last two week. Each guest will receive a special party code so we can keep track of your guest’s purchases. You qualify for the same free jewelry as stated above for the home parties, but everything is done online. How much easier does it get?
Give home party sales a consideration. It can add another dimension to your business.
Contributed by:
Alison Kelley
www.alisonkelleydesigns.etsy.com
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